Benefit Communications Strategy Workshop: Drive Engagement with Data-Backed Strategies
July 16, 2024 at 2:00-3:00 PM EST
In a world where employee benefits are among the largest expenses for many companies, engagement and understanding remain extremely low, with fewer than 4 in 10 workers agreeing that their employer effectively educates them about their benefits.. One of the biggest opportunities for improving benefits engagement starts with your communications strategy. In this workshop you will learn from industry experts about driving benefits engagement with employee communications. Panelists will discuss:
- Which audiences respond best to which channels, including Email, SMS, Flyers, Benefits Fairs
- How to craft communications that captures employees interest - from subject lines, to content optimization, to calls to action.
- How to automate and personalize communications for specific employee cohorts
- Why making benefits communications a year-round effort will drive the results you want to see
Webinar Registration
